
Designer Jason Goncalves
With little experience but a natural ingenuity for design and creation,
Jason made painstaking efforts to create magic from the mud. A visionary
in urban fashion, Jason takes exclusive and limited, well-made street
wear to a new level.

The Brand
Smoothcats in a lifestyle and apparel brand that focuses on bringing
exclusivity back to fashion at affordable prices. Jason exemplifies what
a little hustle and vision could do for any Cape Verdean kid from the
South Side of PVD.


Jason Believes
