With little experience but a natural ingenuity for design and creation, Jason made painstaking efforts to create magic from the mud. A visionary in urban fashion, Jason takes exclusive and limited, well-made street wear to a new level.

Smoothcats in a lifestyle and apparel brand that focuses on bringing exclusivity back to fashion at affordable prices. Jason exemplifies what a little hustle and vision could do for any Cape Verdean kid from the South Side of PVD. 

Jason believes that designing gives him the ability to show people things that they couldn't see for themselves. He wants people to feel comfortable in their own skin and have the courage to pursue the passion free of judgment. 

 Creating Smoothcats has been like creating a vessel towards true freedom. He believes that the ability to provide for himself and his family with only the guidance of his own voice and the support of his followers is invaluable. 

"Life is so much worth living when you actually do it.

“Creativity as freedom” 

 

 

 

 

 

 

 

 

Off-White c/o Virgil Abloh™ embarks on a new narrative where free thinking inspires a pioneering format for the future, where the age of imagination is the product of reality.

Inspired by Virgil’s vision and approach to his art, Off-White™ nourishes a collective of creative minds that represent the best in their category and have a strong and personal connection with Virgil. Ibrahim’s relationship with Virgil and Off-White™, born and nurtured through Instagram DMs, blossomed both personally and professionally over the last 3 years creating a strong bond based on mutual respect and shared values.

“Making a successful luxury brand in nine years is genius. It’s a feat that I admire and hope to continue building upon with a rich legacy. He revolutionised streetwear and luxury that crosses generations and decades. He showed the world that the underrepresented, the underdogs and Black people, in particular, have brilliant minds and can push and compete equally in the establishment. He inspired hope and brought about change.” - Ibrahim Kamara, Art&Image Director Off-White™